JJ Demon came up with the idea for his sound in jail. He heard it in his head. He would often try to explain it to people over the phone, but they probably just thought he was crazy. His past had given him a reputation as somewhat of an eccentric and read like a pamphlet on troubled youth; riddled with addiction, violence, crime, death, and time spent in prison. As JJ began vividly describing what he heard in his head (even then he was calling it Funeral Disco), producers began to catch on. Before anyone knew it, a movement was born.