Herbie Crichlow Known as "The music Industry's best kept secret ". Herbie's works and collabarations over the years have generated over 120 million records in sales worldwide and he has worked along side some of the greatest songwriter producers. His career began in 1992 alongside his best friend the now late Dennis Pop. After a slew of hits and success, they were the joined by world famous Max Martin and Kristian Lundin. The cheiron family then went on to dominate the 90s and into 2000. Mr Crichlow continues to write incredible songs and is dedicated to the art of entertainment.