In his native Mexico, Vicente Fernández is hailed as the "king of the rancheros." He was born and raised in Huentitán del Alto, Jalisco, Mexico to a poor family and had to work since his childhood to maintain himself. Vicente got his start when he won a Guadalajara singing contest. At age 21 he was in the show "La Calandria Musical" where he received his first payment for singing. He earned 35 pesos. He and his ranchera music have become most popular in Latin America and in Spain.