Much like the caterpillar who rarely thinks about becoming a butterfly until he actually is one, NOW IS NOW is a band about living in the moment. "Mitch Alden has passion! That's half the battle with any pursuit in life. This guy's sheer talent as front man for Now is Now will convince you, especially seeing them live. I have their CD and like it enough, but when I saw them perform last month, I was mesmerized!" comments Portland rock critic Aimsel Ponti in considering their live show.