Emilinha Borba Emilinha Borba
At the Rádio Nacional, Emilinha Borba became one of the most beloved and celebrated Brazilian singers nationwide, having been, according to an internal poll, the absolute champion in fan mail for 19 consecutive years, or while the poll lasted (1946-1964). Her passage through the Brazilian radio may very well have represented its biggest moment, when her alleged "rivalry" with Marlene, which existed only as an extremely well-engineered marketing plan, mobilized the two most popular singers of the country in disputes heartily supported by millions of fans throughout Brazil.

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